How do you optimize your site for voice search?
Specifically, we investigated the role of 11 potential ranking factors (including Page speed, Schema, and HTTPS) on voice search results.
And in this post I’m going to share what we discovered
A Summary of Our Most Interesting Findings Are As Follows:
1. PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page).
2. HTTPS websites dominate Google’s voice search results. In fact, 70.4% of Google Home result pages are secured with HTTPS.
3. Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length.
4. Schema may not play a key role in voice search rankings. 36.4% of voice search results come from pages that use Schema (which is only slightly higher than the worldwide average of 31.3%).
5. Authoritative domains tend to produce voice search results significantly more than non-authoritative domains. In fact, the mean Ahrefs Domain Rating of a Google Home result is 76.8.
6. Content with high levels of social engagement tends to perform well in voice search. In fact, the average voice search result has 1,199 Facebook shares and 44 Tweets.
7. Simple, easy-to-read content may help with voice search SEO. The average Google voice search result is written at a 9th grade level.
8. We found that very few voice search results had the exact query in their title tag. Therefore, creating individual pages for each voice search query doesn’t appear to be an effective voice search SEO strategy.
9. The average word count of a voice search result page is 2,312 words. Therefore, Google tends to source voice search answers from long form content.
10. Content that ranks highly in desktop search is also very likely to appear as a voice search answer. In fact, approximately 75% of voice search results rank in the top 3 for that query.
11. Appearing in a Featured Snippet may help you rank in voice search. 40.7% of all voice search answers came from a Featured Snippet.
It is utmost important to focus on:
1. Keyword Research for Voice Search – It is strongly suggested to consider semantic differences in queries. “People Also Ask” Google feature will give you additional idea to know what people are searching for.
2. Site Structure & Content Development
3. Mobile Friendly Is Voice Friendly
4. Optimizing for Local Search Results
5. Page Speed and secured website (HTTPs)
6. Research indicates typical voice search result varies from 25 to 30 words in length. Content should be written in such a way that it will be short answers to voice search queries.
7. High engaging content will be a good value addition as Content with high levels of social engagement tends to perform well in voice search.
8. Structured Data Optimization - Implementation of schema
How to Rank on Voice Search
You need to create content that is relevant and concise to rank on Google Home. If a person who uses a home assistant ask for specific information, Google is going to pull the content that best suits this intent. When a user searches for a local service provider, the search results are based on –
1. Relevancy – Does the search request matches to the local listing accurately
2. Prominence – Is it a famous and commonly searched location
3. Distance – What is the distance between the listing to the user who searched for it
It is utmost important to focus on:
1. Keyword Research for Voice Search – It is strongly suggested to consider semantic differences in queries. “People Also Ask” Google feature will give you additional idea to know what people are searching for.
2. Site Structure & Content Development
3. Mobile Friendly Is Voice Friendly
4. Optimizing for Local Search Results
5. Page Speed and secured website (HTTPs)
6. Research indicates typical voice search result varies from 25 to 30 words in length. Content should be written in such a way that it will be short answers to voice search queries.
7. High engaging content will be a good value addition as Content with high levels of social engagement tends to perform well in voice search.
8. Structured Data Optimization - Implementation of schema
How to Rank on Voice Search
You need to create content that is relevant and concise to rank on Google Home. If a person who uses a home assistant ask for specific information, Google is going to pull the content that best suits this intent. When a user searches for a local service provider, the search results are based on –
1. Relevancy – Does the search request matches to the local listing accurately
2. Prominence – Is it a famous and commonly searched location
3. Distance – What is the distance between the listing to the user who searched for it
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