What Is SEO / Search Engine Optimization?

SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Start With A Movie About SEO!

New to SEO? Why not take three minutes and watch our video introduction to search engine optimization? It’ll quickly cover the basics:

What is SEO?

New to SEO? Start with this quick and easy to understand video about search engine optimization.

Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out!

More SEO Advice For Newbies

For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, shown below, introduces you to all the key concepts you need to know:

You can click on the table to view a larger version of it. You can download a copy to print for easy reference!

Search Engine Land’s Guide To SEO

As a companion to the table, Search Engine Land’s Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them.

In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for each of the major search engines:

•    Google SEO
•     Microsoft’s Bing SEO
•     Yahoo SEO

Also within our library is the How To: SEO section, which is devoted to practical tips and tactics about search engine optimization. Don’t forget to subscribe to our free SearchCap newsletter! SearchCap provides a recap of all the day’s SEO-related news from sources all over the Web.

Source :  http://searchengineland.com/guide/what-is-seo