Users
Users who have initiated at least one session during the date range. Learn more about how Analytics calculates the number of users.
Sessions
Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
Pages/Session
Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.
Avg. session duration
To calculate average session duration, Analytics sums the duration of each session during the date range you specify and divides that sum by the total number of sessions.
Page view
A page view is a visit to a page on your website. A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.
Bounce Rate
The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.
Language
The language settings in your users' browsers. Analytics uses the following ISO codes:
For example: en (English), en-us (English, United States), en-gb (English, Great Britain)
Locations
Importing geographical data enables the mapping of geographical IDs to custom regions, allowing you to report on and analyze your Analytics data in ways that are better aligned with your business' organization.
frequency & recency
A key piece of behavioral data on your Google Analytics dashboard is the frequency and recency of visitors on your website. Frequency shows how often the same individual visits your site in a given time period. Recency tells you how long it's been since your visitors last came to your site.
Session Duration
To calculate average session duration, Analytics sums the duration of each session during the date range you specify and divides that sum by the total number of sessions. For example: Total Session Duration: 1000 minutes (60,000 seconds) Total Sessions: 100
Page depth
Page depth is the average number of pages that your visitors view during a single session. Average page depth data is part of the user behavior report in Google Analytics.
New Visitor
The number of first-time users during the selected date range. New visitors are people who are coming to your site for the first time on a device
Returning Visitor
Returning visitors have come back to your site before
Browsers
The browsers used by visitors to your website or app
operating systems
The operating systems used by visitors to your website. Includes mobile operating systems such as Android.
screen resolutions
The screen resolutions of visitors' monitors. In order to get to screen resolutions, go to the primary dimension navigation, which is under the graph and above the table. From here click on the dimension of screen resolution. This will load the list of all the various screen resolutions people used to access your website
Service Provider
The names of the Internet service providers (ISPs) used by visitors to your site.
Mobile Device Info
The branding, model, and marketing name used to identify the device
Mobile Device Branding
Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
OS
The operating systems used by visitors to your website. Includes mobile operating systems such as Android.
Screen Resolution
The screen resolutions of visitors' monitors
Channel
Traffic Channels. Each traffic channel is a group of traffic sources that all belong to the same category (Google Analytics calls this a “Medium”)
Source
The sources which referred traffic. Includes sources identified via utm_source.
Keywords
All keywords, both paid and unpaid, used by users to reach your site.
Social
Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms
Referral Sites
Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site
Landing Pages
The pages through which visitors entered your site.
Exit Pages
The pages visitors viewed last on your site.
Site Speed
The Site Speed reports show how quickly users are able to see and interact with content. You can identify areas that need improvement, and then track the extent of those improvements. The Site Speed reports measure three aspects of latency: Page-load time for a sample of pageviews on your site.
Internal Site Search
Site search is a functionality provided by a website in the form of search box through which website visitors search the website for information or products. If your website provides site search functionality then you should set up 'site search tracking' in Google Analytics
Navigation Summary
The Navigation Summary report allows you to select a particular page to then see how people find that page and where people travel to next on your website. It gives you a ‘before’ and ‘after’ snapshot of your content
Users who have initiated at least one session during the date range. Learn more about how Analytics calculates the number of users.
Sessions
Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
Pages/Session
Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.
Avg. session duration
To calculate average session duration, Analytics sums the duration of each session during the date range you specify and divides that sum by the total number of sessions.
Page view
A page view is a visit to a page on your website. A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.
Bounce Rate
The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.
Language
The language settings in your users' browsers. Analytics uses the following ISO codes:
For example: en (English), en-us (English, United States), en-gb (English, Great Britain)
Locations
Importing geographical data enables the mapping of geographical IDs to custom regions, allowing you to report on and analyze your Analytics data in ways that are better aligned with your business' organization.
frequency & recency
A key piece of behavioral data on your Google Analytics dashboard is the frequency and recency of visitors on your website. Frequency shows how often the same individual visits your site in a given time period. Recency tells you how long it's been since your visitors last came to your site.
Session Duration
To calculate average session duration, Analytics sums the duration of each session during the date range you specify and divides that sum by the total number of sessions. For example: Total Session Duration: 1000 minutes (60,000 seconds) Total Sessions: 100
Page depth
Page depth is the average number of pages that your visitors view during a single session. Average page depth data is part of the user behavior report in Google Analytics.
New Visitor
The number of first-time users during the selected date range. New visitors are people who are coming to your site for the first time on a device
Returning Visitor
Returning visitors have come back to your site before
Browsers
The browsers used by visitors to your website or app
operating systems
The operating systems used by visitors to your website. Includes mobile operating systems such as Android.
screen resolutions
The screen resolutions of visitors' monitors. In order to get to screen resolutions, go to the primary dimension navigation, which is under the graph and above the table. From here click on the dimension of screen resolution. This will load the list of all the various screen resolutions people used to access your website
Service Provider
The names of the Internet service providers (ISPs) used by visitors to your site.
Mobile Device Info
The branding, model, and marketing name used to identify the device
Mobile Device Branding
Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
OS
The operating systems used by visitors to your website. Includes mobile operating systems such as Android.
Screen Resolution
The screen resolutions of visitors' monitors
Channel
Traffic Channels. Each traffic channel is a group of traffic sources that all belong to the same category (Google Analytics calls this a “Medium”)
Source
The sources which referred traffic. Includes sources identified via utm_source.
Keywords
All keywords, both paid and unpaid, used by users to reach your site.
Social
Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms
Referral Sites
Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site
Landing Pages
The pages through which visitors entered your site.
Exit Pages
The pages visitors viewed last on your site.
Site Speed
The Site Speed reports show how quickly users are able to see and interact with content. You can identify areas that need improvement, and then track the extent of those improvements. The Site Speed reports measure three aspects of latency: Page-load time for a sample of pageviews on your site.
Internal Site Search
Site search is a functionality provided by a website in the form of search box through which website visitors search the website for information or products. If your website provides site search functionality then you should set up 'site search tracking' in Google Analytics
Navigation Summary
The Navigation Summary report allows you to select a particular page to then see how people find that page and where people travel to next on your website. It gives you a ‘before’ and ‘after’ snapshot of your content
