Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out his five suggestions for increasing SEO productivity.
Part of being an effective SEO is being incredibly efficient with the tasks at hand. You just aren’t going to have the time needed to go deeper and continue to add value if you’re spinning your wheels doing manual, repetitive tasks.
Because of this, we have always valued things that can make you more efficient: tools, scripts, automation, and even interns!
Today, we dig deep into our toolbox to pull out five of our favorite ways to maximize your SEO productivity output.
1. Automate Google Analytics data extracts & reporting
Generating monthly reports is one of those repetitive tasks that can consume a day or more at the beginning of the month (especially in the agency world!).
2. Find internal linking opportunities with Screaming Frog
Internal links are one of the most underrated ranking factors in SEO. They not only allow you to optimize the destination pages for the exact keywords you want, they also provide a great opportunity to strategically distribute link equity in a way that targets your key landing pages
3. Scale keyword research with Merge Words
Google is better than ever at understanding the topic of a web page through its improved entity recognition. Better language processing allows Google to group related terms and understand their context.
4. Scale SEO improvements with global changes
SEO productivity doesn’t have to just refer to specific tactics to make the collection of data easier. Productive SEOs are also capable of applying this thinking to campaigns as a whole to scale their success. While page-level recommendations can be extremely beneficial, often times it can be tedious and lead to diminishing returns to solely optimize a website on a page-by-page basis.
5. Make interns part of your company culture
This may sound like cheating, but sometimes a repetitive or tedious process just needs that human touch. We’ve found that these types of tasks are perfect for interns. They get to do real work, and it frees up our team members for more difficult and meaningful work.
Final Thoughts
Scaling, efficiency, and productivity are core tenants my company — and for good reason.
If you can find a better and faster way to do something, you increase your quality output while freeing up time to do the more thoughtful (and more rewarding) work required to be successful at SEO.
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