Mobile-friendly 2 — May 12, 2016
Just more than a year after the original "mobile friendly" update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search. Since the majority of sites we track are already mobile-friendly, it's likely the impact of the latest update was small.
Google’s mobile-friendly algorithm boost has rolled out (SEL)
Continuing to make the web more mobile friendly (Google)
Unnamed Major Update — May 10, 2016
MozCast and other Google weather trackers showed a historically rare week-long pattern of algorithm activity, including a 97-degree spike. Google would not confirm this update, and no explanation is currently available.
Google Dismisses Any Recent Major Algorithm Update (SER)
AdWords Shake-up — February 23, 2016
Google made major changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
Four Ads on Top: The Wait Is Over (Moz)
Google AdWords Switching to 4 Ads on Top, None on Sidebar (SEM Post)
Unnamed Update — January 8, 2016
Multiple tracking tools (including MozCast) reported historically-large rankings movement, which Google later confirmed as a "core algo update". Google officially said that this was not a Penguin update, but details remain sketchy.
Google Confirms: Core Search Ranking Update Took Place But Not Penguin Related (SER)
Just more than a year after the original "mobile friendly" update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search. Since the majority of sites we track are already mobile-friendly, it's likely the impact of the latest update was small.
Google’s mobile-friendly algorithm boost has rolled out (SEL)
Continuing to make the web more mobile friendly (Google)
Unnamed Major Update — May 10, 2016
MozCast and other Google weather trackers showed a historically rare week-long pattern of algorithm activity, including a 97-degree spike. Google would not confirm this update, and no explanation is currently available.
Google Dismisses Any Recent Major Algorithm Update (SER)
AdWords Shake-up — February 23, 2016
Google made major changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
Four Ads on Top: The Wait Is Over (Moz)
Google AdWords Switching to 4 Ads on Top, None on Sidebar (SEM Post)
Unnamed Update — January 8, 2016
Multiple tracking tools (including MozCast) reported historically-large rankings movement, which Google later confirmed as a "core algo update". Google officially said that this was not a Penguin update, but details remain sketchy.
Google Confirms: Core Search Ranking Update Took Place But Not Penguin Related (SER)
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